This post has one main reason: popular sites don’t always get it right. You can also turn that around: you don’t have to get everything right in order to be popular. Never do something on your site just because a large site does it like that.
Combine web 2.0 with a search engines, what do you get? Lots of rel=nofollow links , heh. You’d assume that they could get a few things right with regards to search engine optimization though.
I hope you’re listening, Twitter and all of you who aren’t.
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