I was using my phone more on the weekend, and your mobile-friendly sites blew me away. Way too many of these are just horrible. Subscription interstitials, app interstitials, browser popups asking for my location, impossible to fill out search forms, login interstitials, tiny UI elements, cookie & age interstitials, “you’re in the wrong country, idiot” interstitials, full-screen ads, “add to homescreen” overlays, etc. One - popular & well-known - site had four levels of popups/overlays on a page.
I’ve been asked about the mobile-friendly tag in search and noticed two common mistakes that I wanted to share. Both of these result in the Mobile-Friendly Test showing that a page isn’t mobile-friendly, but the PageSpeed Insights tool showing that it’s ok: