Clone wars: Any unique value here? or just duplicates?

1000 monkeys at typewriters might come up with Shakespeare - but it’s much easier to just copy + paste. Duplicate content is a fact of the web - it’s almost impossible to avoid it within your own website and even worse when someone else decides to play “monkey at a typewriter” and copies your work. Google handles duplicate content (including only duplicated parts) with a smart algorithm: It picks the “best” (in it’s opinion) and ignores the rest (mostly).