URLs

Trailing slash or not

The “trailing-slash or not” question comes up from time to time, so I thought I’d write something short up. tl;dr: the slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing. However, a slash anywhere else is a significant part of the URL and will change the URL if it’s there or not. This is not SEO-specific, but just how websites work :).

TLDs & ranking

It feels like it’s time to reshare this again. There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like any other TLD can perform well in search. They give you an opportunity to pick a name that better matches your web-presence. If you see posts claiming that early data suggests they’re doing well, keep in mind that’s this is not due to any artificial advantage in search: you can make a fantastic website that performs well in search on any TLD.

Spaces in URLs

Q: Does Google allow spaces in URLs? A: Yes! But because other sites sometimes have problems with linking to URLs with spaces, we generally recommend using dashes (-) or underscores (_).