I was using my phone more on the weekend, and your mobile-friendly sites blew me away. Way too many of these are just horrible. Subscription interstitials, app interstitials, browser popups asking for my location, impossible to fill out search forms, login interstitials, tiny UI elements, cookie & age interstitials, “you’re in the wrong country, idiot” interstitials, full-screen ads, “add to homescreen” overlays, etc. One - popular & well-known - site had four levels of popups/overlays on a page. Four, Bob. Tip: it’s not a contest to see who can hassle the user in the most obnoxious ways. If people aren’t using your mobile website to convert and buy something, do you think this will help?
I was just going to rant about this internally, and I know Google doesn’t always do it perfect either, but seriously: webmasters of mobile websites, you folks need to get your act together. Get these sites fixed, purge all those user-hateful UI patterns for good.
Here’s an idea: do something that would require a bit of research (where you need to use a variety of sites) and use your phone instead. Remember the design patterns that drive you crazy, and be vocal when someone considers implementing them on sites you work on.
(FWIW this is purely a personal post)
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