According to Google:
Google Related Links use the power of Google to automatically bring fresh, dynamic and interesting content links to any website. Webmasters can place these units on their site to provide visitors with links to useful information related to the site's content, including relevant news, searches, and pages.
Wow! This is great, finally Adsense for the publishers who don’t want the hassle of specifying a bank-account for the payout. Finally an authorised way to scrape the Google search results to fill out webspam sites.
For a test, I have added “related links” to an April-Fools page. You can see the block shown close to the bottom of the page.
You can specify the following items to be displayed in the related-links block:
- Searches - it picks certain key phrases and links them directly to Google searches
- News - it shows and links current and (hopefully) relevant news items matching your page
- Web pages - it shows and links other related web pages
Here’s what I like about this new service:
- It’s free.
Here’s what I don’t like about the new service:
- It competes with any existing Adsense blocks on the same page.
- It competes with all existing internal links.
- It opens the new content in the same window, effectively working as an exit-link that pulls visitors FROM your site (instead of keeping them there, as good additional content would).
- It competes with my own news posts (or shows the same stuff again).
- It competes with any RSS feeds that are displayed on the page.
- It brings traffic to Googles search engine and their news service - where THEY earn the full advertising revenue (instead of having to split with publishers).
- There are no statistics available - how many visitors click on which link? That would tell you a bit about what is missing on your page.
In short – Google must have something up their sleeves to put a service like that online. Or is this just another 20%-project that is going to end up on a back-burner, wasting away? Or will Google start to add paid-for links into the block, keeping the revenue to themselves? Or only link to sites that use Adsense?
I always thought that Google wanted to fight against spammy sites with little or no valuable content - now they are helping them to add content.
Discussions are going on at:
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